KineCritical Staff

Celluloid film has, for a long time, been on the verge of extinction. More and more directors and studios have been adamant about converting to digital filming because it is the cheapest and simplest format to record on. Many film producers have gone out of business because of the conversion; but one was saved just yesterday by Hollywood itself.

Kodak, one of the premiere photography companies on the planet, was within a hair’s breadth of giving the ax to it’s celluloid production, but was stopped in the eleventh hour by some of Hollywood’s most influential filmmakers. Christopher Nolan, Quentin Tarantino, J.J. Abrams, Judd Apatow, and others championed the fight to keep Kodak’s celluloid production intact. According to THR, the directors and other professionals convinced the studios to help in the fight to keep the medium alive and well.

“After extensive discussions with filmmakers, leading studios and others who recognize the unique artistic and archival qualities of film, we intend to continue production. Kodak thanks these industry leaders for their support and ingenuity in finding a way to extend the life of film,” said Jeff Clarke, Kodak CEO on Wednesday. With this development Kodak emerges from bankruptcy and can continue creating celluloid, so long as it is able to work with labs who create it. Fotokem, a Burbank, California based lab, is apparently the last one remaining in Hollywood, says a Kodak spokeswoman.

Luckily for us, despite the fewer resources, it still looks like we will be seeing the grainy goodness of celluloid for, at least, a few years to come. With Abram’s Star Wars VII and Nolan’s Interstellar on their way, we’ll get to see just how beautiful film looks compared to digital.

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